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In [[mass communication]], '''digital media''' is any [[media (communication)|communication media]] that operates in conjunction with various encoded [[machine-readable data]] formats. [[Digital recording|Digital content]] can be created, viewed, distributed, modified, listened to, and preserved on a [[digital electronic]] device, including digital [[data storage media]] (in contrast to analog [[electronic media]]) and [[digital broadcasting]]. ''Digital'' is defined as any data represented by a series of digits, and ''media'' refers to methods of broadcasting or communicating this information. Together, ''digital media'' refers to mediums of digitized information broadcast through a screen and/or a speaker.<ref>{{Cite web|url=https://thecdm.ca/news/what-is-digital-media|title=What is Digital Media?|last=Smith|first=Richard|date=2013-10-15|website=The Centre for Digital Media|language=en|access-date=2020-04-22|archive-date=2022-12-27|archive-url=https://web.archive.org/web/20221227150629/https://thecdm.ca/news/what-is-digital-media|url-status=dead}}</ref> This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.<ref>{{Cite book|last=Rayburn|first=Dan|url=https://books.google.com/books?id=yC_4xW63Je0C&q=digital+media+definition&pg=PT310|title=Streaming and Digital Media: Understanding the Business and Technology|date=2012-07-26|publisher=Taylor & Francis|isbn=978-1-136-03217-2|language=en}}</ref>
Digital media platforms, such as [[YouTube]], [[Kick (service)|Kick]], and [[Twitch (service)|Twitch]], accounted for viewership rates of 27.9 billion hours in 2020.<ref>{{cite web |url=https://www.americanactionforum.org/insight/the-growing-tensions-between-digital-media-platforms-and-copyright-enforcement/ |title=The Growing Tensions Between Digital Media Platforms and Copyright Enforcement |last=Londoño |first=Juan |date=2021-09-16 |accessdate=2021-09-25 |archive-date=2021-09-25 |archive-url=https://web.archive.org/web/20210925225338/https://www.americanactionforum.org/insight/the-growing-tensions-between-digital-media-platforms-and-copyright-enforcement/ |url-status=live }}</ref> A contributing factor to its part in what is commonly referred to as ''the digital revolution'' can be attributed to the use of interconnectivity.<ref>{{cite journal |last1=Fourie |first1=Pieter J. |title=Normative media theory in the digital media landscape: from media ethics to ethical communication |journal=South African Journal for Communication Theory and Research |date=2017 |volume=43 |issue=2 |pages=109–127 |doi=10.1080/02500167.2017.1331927 |s2cid=149049921 |url=https://www.tandfonline.com/doi/abs/10.1080/02500167.2017.1331927 |access-date=16 December 2022 |archive-date=16 December 2022 |archive-url=https://web.archive.org/web/20221216155812/https://www.tandfonline.com/doi/abs/10.1080/02500167.2017.1331927 |url-
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